Danamon Enhances the Recruitment Process of Young Bankers with Artificial Intelligence and Gamification

Press Release / 02 December 2024

Share

Jakarta, December 2, 2024 – PT Bank Danamon Indonesia Tbk (Danamon) has solidified its reputation as a forward-thinking financial institution by integrating artificial intelligence (AI) and gamification into its recruitment process. This innovative approach is part of the company’s flagship Education Program - Danamon Bankers Trainee (DBT), aimed at identifying and nurturing potential talented young bankers across Indonesia. 

With the rapid advancement of technology, artificial intelligence (AI) has emerged as a crucial element across various sectors, including at the workplace. AI enables comprehensive data analysis, identification of behavioral patterns, and more precise, data-driven decision-making. In recruitment, this technology addresses key challenges such as efficiency, objectivity, and transparency, providing effective solutions to meet the growing demand for skilled young talent.

Evi Damayanti, Chief Human Capital of PT Bank Danamon Indonesia Tbk, underscored the significant advantages that technology brings to the recruitment process. "Our innovation in utilizing AI during interviews enhances consistency and standardization in candidate assessments, making the evaluation process more objective. With this technology, we aim to effectively increase our ability to identify and recruit the right young talents for the company," Evi stated.

Evi further noted that the purpose of this technology is not to replace human roles but to enhance the recruitment team's ability to identify and attract top talent. "AI assists us in analyzing trends and patterns from interview results, enabling us to establish more effective passing score standards. This approach ensures that selection decisions are more precise and aligned with business needs," she added.

Through AI, Danamon reinforces its commitment to the Employee Value Proposition, "Let's GROW" particularly the pillar "Rise to Excellence" and its Corporate Value of "Adaptive", where Human Capital continuously innovating and evolving recruitment methods in line with modern advancements, while focusing on the unique traits and characteristics of Millennial and Gen Z talent.

Danamon also adopts AI-based interviews to comprehensively assess candidates. This method analyzes data through various parameters, including audio signals, speech-to-text, and facial recognition as well as competency assessments to ensure that the assessment is carried out objectively. Each candidate is assessed using a standardized method so that the evaluation criteria are more consistent. In terms of efficiency, AI is able to reach a much larger number of candidates in a shorter time, making the mass recruitment process more effective without reducing the quality of selection, according to Widyarini Utami - Employer Branding, Talent Acquisition, Performance & Culture Head.

In addition to AI-based interviews, Danamon also incorporates gamification (a game-based assessment) as an innovative selection method to evaluate candidates' cognitive skills, personality, and potential. This approach offers engaging and interactive game simulations tailored to the preferences of Millennial and Gen Z candidates. "Gamification provides a more dynamic and enjoyable selection experience for candidates while ensuring alignment with organizational needs and job qualifications," added Widyarini.

Workable’s latest 2024 report highlights that 89.4% of respondents believe AI can significantly accelerate the recruitment process, while data from Sage Group indicates that by 2024, 24% of global companies have integrated AI into their recruitment strategies. By adopting this strategic approach, Danamon ensures it remains at the forefront of technological innovation, particularly in advancing human resource management.

Through this initiative, Danamon is optimistic about its ability to attract and develop exceptional young bankers, not only to meet the company's current needs but also to drive future growth and contribute significantly to the national economy. As one of Indonesia's leading financial institutions, Danamon remains committed to delivering innovative and sustainable financial solutions, aligned with its core values and dedicated to creating added value for all stakeholders.

###

For media inquiry, please contact: