PT Bank Danamon Indonesia Tbk established in 1956 is one of Indonesia’s largest financial institutions committed to be a customer-centric organization that offers high quality products and services as well as supported by the latest technologies. To support its main businesses, Danamon owned subsidiaries such as PT Adira Dinamika Multi Finance (Adira Finance), the automotive financing and PT Asuransi Adira Dinamika (Adira Insurance), a general insurance company.
Espousing a vision of “Creating shared values for company sustainability and prosperity of the Indonesian society”, Adira Finance has a mission to provide a variety of products and services to serve every stage in a customer’s life cycle, to provide beneficial and friendly experiences for stakeholders and to enable communities to reach prosperity. With a logo and tagline of “Sahabat Setia Selamanya”, Adira Finance is committed to building healthy and long-term relationships with customers and business partners in order to support a sustainable performance. This commitment is the driving force for Adira Finance to serve the consumer in all aspects of life, leading to a long-term relationship, a ‘customer for life’. Adira Finance seeks to position itself in the mind of consumers as a friend who is capable of providing the solutions they need and seeks to work together within the “Sahabat Adira” concept. ‘Sahabat’, in the philosophy of Adira Finance, contains personalized values to be reflected to the consumers: intelligent, trustworthy, friendly, helpful, attentive, and committed. Adira Finance primarily focuses on providing financing facilities for the purchase of two- and four-wheeled motor vehicles, new and used, in the domestic market, targeting customers in the mid and mid-to-low income levels who need motor vehicles primarily for productive purposes.
Adira Finance’s core offerings include investment financing, working capital financing, multi-finance and other types of financing as approved by OJK, as well as offering lease facilities and/or other feebased activities within the regulatory corridor in the financial services sector. Adira Finance also provides syariah-based financing.
Espousing a vision of “To be the Insurer of Choice”, Adira Insurance has become one of the preferred general insurance provider companies in Indonesia today. Adira Insurance has a portfolio of around 10 million active policies through diverse market segments including Multi-finance, Banks, Direct Corporate, Agents, Brokers and others, with the support of more than 50 outlets throughout Indonesia. Adira Insurance provides both conventional as well as syariah-based insurance products. Among its flagship insurance products are Autocillin (car insurance), Motopro (motorcycle insurance), Medicillin (health insurance) and Travellin (travel insurance). Adira Insurance also offers insurance coverage for personal accident, property, heavy equipment, marine cargo and hull, engineering, surety bonds, and other insurance products.
To ensure customer convenience, Adira Insurance provides services such as 24 hours Call Center, SMS Channel, a wide network of Autocillin partner workshops, Autocillin Claim Spot and Autocillin Rescue services, while its official website contains features for product information and purchase, claim submission and other convenient features. Adira Insurance implemented a number of initiatives throughout 2016, involving areas of Organization & Human Resources, product and marketing, processes, information technology, distribution network and risk management. In Organization & Human Resources, Adira Insurance’s initiatives include the strengthening of internal collaboration, continuing development of internal talent competencies, organization restructuring for the health insurance line of business, Sales & Distribution (“S&D”) initiatives and centralized operation. In Product and Marketing, Adira Insurance has enhanced the Autocillin car insurance product with additional value in terms of simplifying claim filings and has developed a new business line to offer Individual Health insurance products. Initiatives in processes include the development of procedures to minimize process errors and the development of more efficient policy application and claim processes through the B2B Wholesale & Middleware project. In Information Technology, Adira Insurance is striving to utilize sophisticated digital technology to enhance both productivity and efficiency levels and is developing a digital platform towards better service quality and marketing. In terms of Network, Adira Insurance has intensified efforts to socialize the Autocillin Sales Management application system to business partners and to cross-sell Adira Insurance products at Danamon branch offices.