Vision, Mission & Corporate Values


We Care and Enable Millions to Prosper. Danamon believes that its purpose is to care for others: its customers, employees, and society at large, enabling them to thrive, grow, and achieve prosperity


Danamon pursues its vision through the following missions:

Danamon aims to be ”The Leading Financial Institution in Indonesia” with a significant market presence. Danamon believes its strength as a financial intermediary is a catalyst for welfare and prosperity.

To optimize its role in the growth of the economy, it is imperative for Danamon to be well regarded and occupy a leading position among its peers, as a:

  • Business partner to its customers, and;
  • Valuable and caring corporate citizen to the public.

A customer centric organization covering all customer segments, each with a unique value proposition, centered on sales and service excellence, supported by world class technology.

  • In carrying out its role, Danamon always strives to understand the needs of each customer and responds appropriately to fulfill them.
  • It aims to offer solutions through unique approaches which create value not offered by any other financial institution in the marketplace, and does so through knowledge from research and use of technology.
  • In doing so, Danamon places emphasis on the delivery of its services, utilizing the appropriate technology with utmost care and responsibility.
  • It is key for Danamon employees to satisfy customers, be respectful and provide services that society will appreciate.
  • Danamon views that the following positive attitudes are required:
  1. Be adaptable, open and willing to continuously learn to respond to change.
  2. Understand and focus on self and others’ development.

We aspire to be an employer of choice and to be respected by our customers, employees, shareholders, regulators and the community.

  • Danamon invests to cultivate a culture conducive to achieving its goals.
  • Danamon builds collaborations with internal and external stakeholders to create valuable contributions to many beneficiaries where they are most needed.

Corporate Values 

As a guide to behaving and performing every task and responsibility, corporate values must be implemented by all employees, members of the management, Board of Director, and Board of Commissioners of Bank Danamon.

Along with the dynamic development and changes in business, Danamon has redefined its corporate values to achieve objectives in line with the Bank’s vision and mission.

Bank Danamon’s corporate values are: Berkolaborasi (Collaboration), Integritas (Integrity), Sigap Melayani (Customer Centric), dan Adaptif (Adaptive), abbreviated as BISA.

BERKOLABORASI (Collaboration): Leveraging diversity as strength to achieve shared goals

INTEGRITAS (Integrity): Upholding consistently professionalism, openness, responsibility and ethics as performance governance

SIGAP MELAYANI (Customer Centric): Provide service excellence experience to all stakeholders with fast, spry and accurate

ADAPTIF (Adaptive): Keep develop and improve self-potential to become the best