Danamon Offers Comprehensive Financial Solutions at Bridestory Market 2024 to Help Customers Create Their Dream Wedding

Jakarta, February 1, 2024 – PT Bank Danamon Indonesia Tbk (Danamon) has announced its involvement as the main sponsor in the Bridestory Market 2024, which takes place from February 1 to 4, 2024 at ICE BSD. In line with the company’s commitment to develop together with its customers, Danamon continues to understand and meet the diverse and complex financial needs of its customers, including helping the wedding preparations of couples who are planning to get married.

Recent research conducted by Danamon and Jakpat shows the complexity of financial needs faced by prospective brides and grooms in planning their wedding and post-wedding life. The research, involving more than 1000 respondents in January 2024, also revealed that couples not only focus on reception details, but also on post-wedding preparations, including honeymoon planning, which reaches a significant figure of 42%. Out of the respondents who paid special attention to the honeymoon, 81% said they wanted to go on honeymoon immediately after the reception. These findings underscore the importance of careful financial planning, starting from the initial stages until after the wedding.

"Danamon becomes part of the Bridestory 2024 with one mission of offering innovative financial solutions to accompany customers in the preparation of their weddings. We believe that a wedding is not merely a celebration, but the first step towards building a strong financial foundation for the future," said Danamon’s Consumer Segmentation Head, Meliani Chandra Biantoro.

The research also shows that the bulk of wedding funds come from the couple's joint income, proving that savings becomes the top choice in financing this sacred event. As many as 91% of respondents said they used savings for financing, while 65% used joint accounts, showing the need for transparent and planned spending.

In response to this, Danamon's involvement as the main sponsor of Bridestory Market 2024 is to become a solution to the need of customers who want to get married in a program we call "#Danamonikah". This program is aimed at the Danamon Optimal customer segmentation of those aged 25-35 years, which is a demographic segment that is likely to prepare for their marriage. With a minimum total combined balance of Rp 50 million, customers are automatically included in the Danamon Optimal category and they can also enjoy various benefits such as exclusive products, priority services and various loyalty programs that support their dreams. Danamon Optimal also provides free financial advisory that will help optimize customer needs. Apart from wedding preparation needs, Danamon Optimal provides mortgage solutions (Danamon’s Home Ownership Kredit program) so customers can manage their cash flow through the Bank’s promotional discounts.

During the Bridestory Market 2024, Danamon also offers various interesting promotions. Visitors who open a Danamon LEBIH PRO savings account, deposit a minimum of Rp50 million and apply for a Danamon JCB Precious credit card will receive a discount of up to Rp3 million. The promo also applies to existing customers with an exclusive offer of discounts of up to Rp2.5 million for minimum transactions of Rp20 million.

Customers who apply for a Danamon JCB Precious credit card during the event have the opportunity to get a travel luggage for free. Additionally, transactions of Rp25 million within 90 days after the card is approved gives customers the opportunity to win a Travel e-Voucher worth Rp2 million. For Optimal customers who use Danamon services on Bridestory Pay, they stand a chance  to win a Tokopedia Gift Card of up to Rp15 million and even a Grand Prize Travel Voucher worth up to Rp40 million.

"This is a golden opportunity to ease the burden of wedding costs. With the discounts we offer, couples can allocate the saved funds to upgrade wedding vendors or even save it as an emergency fund. The travel voucher can also be an added value for your honeymoon trip, with perfect romantic moments filled with unique and unforgettable experience," added Meliani.

Danamon has also expanded the promotional target not only to those who plan to get married soon, but also to visitors who want to enjoy the excitement of Bridestory Market 2024. Every purchase at the Market Museum with QRIS D-Bank PRO is subject to 100% cashback up to Rp25,000.

"We want to ensure that every visitor gets an experience that is not only inspiring but also profitable. We realize many visitors visit Bridestory Market 2024 to seek inspiration first or just for recreation. They will certainly want to snack on food and drinks during their visit. This cashback program can help visitors save money and control expenses. That's why we have offers that can be enjoyed by everyone, without exception," Meliani concluded.




For media inquiries, please contact:


Ni Luh Putu Utami Arsaningrum

Corporate Communications Manager

PT Bank Danamon Indonesia Tbk

Email: utami.arsaningrum@danamon.co.id

Cindyani Lasmana

Corporate Communications Head

PT Bank Danamon Indonesia Tbk

Email: cindyani.lasmana@danamon.co.id