Citing Nielsen’s data in 2021, 93 percent of the Indonesian population with an income of at least 10 million a month can be classified as emerging affluent and affluent groups, of which 94 percent are entrepreneurs or employees. With an age range of 30 to 54 years, they have the unique characteristic of liking activities that can help them maintain their mental health by escaping for a moment from their daily routines, such as traveling, online shopping, cooking, cycling, collecting ornamental plants, and so on. Through these activities, they hope to feel refreshed and recharged so they can continue carrying out their daily professional responsibilities and remain productive.
“Danamon understands the needs of these emerging affluent segment who generally aspire to be more successful, have a great curiosity and enjoy following the latest lifestyle. They value life experience. To meet the needs of this segment, Danamon is working with JCB our partner, to launch Danamon JCB Precious Card, a product solution that is specifically curated to meet these emerging affluent needs. This is also in line with our brand promise to provide suitable financial solutions for our customers that enable them to manage and control their financial needs,” said Yasushi Itagaki, President Director, PT Bank Danamon Indonesia, Tbk.
“Danamon JCB Precious Card #bebasdarirutinitas and its features are designed to allow people to take a moment, to step out and escape from their routines. Everyone needs a break from time to time in order to release our stress, recharge our spirit, and increase our creativities. When they do so, we hope that our customer will be able to seize opportunities and hopefully experience moments that they will cherish and value over time,“ added Yasushi Itagaki.
“I am delighted to present the Danamon JCB Precious Card together with Danamon which is one of the biggest banks in Indonesia. Cardholders can enjoy daily use of their card inside Indonesia but also across the world by using JCB merchant network. The Danamon JCB Precious Card is not only a getaway companion for traveling, but also for dining, lifestyle, or leisure for break from your routines,” said President Director of PT JCB International Indonesia, Takumi Takahashi
In the midst of the ongoing pandemic, many people are feeling overwhelmed and need some time to rest and recuperate. At some point, almost everyone has a desire to break away from reality, both physically and emotionally, and the way each person escapes from daily routines can vary. For some people, a getaway is as simple as cleaning the house, but for others, a getaway means going somewhere far away, eating at a fancy restaurant, and so on. However, everyone has a different way, and the Danamon JCB Precious Card can help find a getaway that suits them.
"Every single person has a different way of #BebasDariRutinitas or to be free from their routines, it does not always have to be physically like going on vacation but also emotionally, namely doing hobbies that are completely different from their daily professions. Traveling is often considered effective because we are directly in an environment that is different from our daily lives, but in fact, there are many ways we can free ourselves from our daily grind. For example, in the midst of a series of online or offline meeting schedules, we can order special food or snacks that we enjoy while having a break. Others may specifically plan their weekends for cooking, watching movies, meditating, doing yoga, or hanging out with friends and family. Research has shown that taking time off from work can have physical and mental health benefits. People who regularly take breaks and ‘me time’ have lower stress levels, a lower risk of heart disease, a better outlook on life, and greater motivation to achieve goals,” explains Saskhya Aulia Prima, Psychologist, at the Danamon JCB Precious Card launch.
“#BebasDariRutinitas, especially because during the pandemic we are faced with a series of activities, the majority of which occur virtually. Moreover, most of us are still afraid to leave the house and take a vacation because of social restrictions. I love my profession and am highly dedicated, but I find that a break from routines is important to my mental health. The Danamon JCB Precious Card is my chosen getaway companion because I can enjoy my hobby without losing control of my expenses. This card is not only for payment, but also a means of money management with the benefits and features offered,” added Karina Nadila.
The main features of the Danamon JCB Precious Card are:
Danamon JCB Precious Card holders will immediately receive complementary Haagen Dazs vouchers worth Rp50,000 and travel e-vouchers of up to Rp3,500,000 which can be used for airline tickets, staycations, or anything else for transactions in the first 2 (two) months after the card is approved.
For complete information about features, benefits, and submissions, please visit bdi.co.id/ccjcb
Ni Luh Putu Utami Arsaningrum
Corporate Communications Manager
PT Bank Danamon Indonesia, Tbk
Appointed Public Relations Consultant
PT Bank Danamon Indonesia, Tbk
About Bank Danamon
PT Bank Danamon Indonesia Tbk (IDX Code: BDMN) which was established in 1956, as of March 31, 2021 manages total consolidated assets of Rp 193 trillion with its subsidiary, namely PT Adira Dinamika Multi Finance Tbk. (Adira Finance). In terms of share ownership, 92.47% of Danamon's shares are owned by MUFG Bank, Ltd. and 7.53% owned by the public. Danamon is supported by a network of 846 conventional branch offices, Sharia units and subsidiary branch offices as well as more than 60,000 Danamon ATM networks, ATM Bersama, PRIMA and ALTO spread across 33 provinces. In addition to the physical network, Danamon services can also be accessed through Danamon Online Banking, mobile banking through the D-Bank and D-Card applications, SMS Banking, and phone banking services through Hello Danamon.
With a variety of financial products and services, Danamon is ready to serve the needs of customers from various segments including Consumer, Small and Medium Enterprises (SME), Wholesale (Corporate and Commercial), and Sharia banking as well as automotive financing through Adira Finance. In July 2020, Danamon also launched the Danamon Optimal segmentation to assist the upwardly mobile segment in managing finances. Danamon Optimal consists of products and services according to the needs of these individuals, from savings, loans to insurance equipped with all-digital services for ease of transactions. Danamon Optimal is expected to help customers belonging to this segment to be able to control their finances easily and wisely.
As part of MUFG, a global financial group as well as Japan's largest bank and one of the world's leading financial institutions, Danamon will be able to access MUFG's strengths, expertise and network to serve our customers and facilitate Danamon's growth in realizing long-term value for all stakeholders. Danamon received an award as ranked first in the SLE Index 2021 for the BUKU IV Bank category from the 2021 Satisfaction Loyalty Engagement Awards event organized by Marketing Research Indonesia and Infobank. Danamon also won first place at the 9th Infobank Digital Brand Awards 2020 in the category of Conventional Commercial Banks with Core Capital of IDR 30 trillion and above (BUKU IV) with assets below IDR 500 trillion. Internationally, Danamon was also the Best Digital Bank Indonesia at the Asiamoney Best Bank Award 2020. Danamon also received the Asia Traiblazer 2020 award from Retail Banking International (RBI) with the title Highly Commended in the Best Digital Banking Initiative category. In addition, Danamon received the 2020 DX Gamechanger award from IDC for the company's digital transformation.
JCB is a major global payment brand and a leading credit card issuer and acquirer in Japan. JCB launched its card business in Japan in 1961 and began expanding worldwide in 1981. Its acceptance network includes about 37 million merchants around the world. JCB Cards are now issued mainly in Asian countries and territories, with more than 140 million cardmembers. As part of its international growth strategy, JCB has formed alliances with hundreds of leading banks and financial institutions globally to increase its merchant coverage and cardmember base. As a comprehensive payment solution provider, JCB commits to providing responsive and high-quality service and products to all customers worldwide. For more information, please visit: www.global.jcb/en/