Danamon and Grab Collaborate to Launch Innovative Credit Card Through the #Bisalah #JadiDiriGue Campaign

Press Release / 02 November 2021

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With the spirit of #PegangKendali (taking control) in providing the best financial solutions for Indonesia's young generation, Danamon and Grab present the Danamon-Grab credit card, which was specially created to provide various benefits to support their socially active and digitalized daily lifestyle. 

Jakarta, 2 November 2021 – Today, Danamon in collaboration with Grab officially launched the innovative Danamon-Grab Credit Card to support the lifestyle of Indonesia’s younger generation so that they can become smart spenders, as well as to optimally accommodate their needs. Danamon and Grab hope that this credit card can be a daily solution for young people who want to enjoy a life that is #Bisalah #JadiDiriGue, but still has control over their spending. Present at the virtual press conference today are Yasushi Itagaki, as President Director of PT Bank Danamon Indonesia Tbk, Neneng Goenadi, as Country Managing Director Grab Indonesia, Riko Abdurrahman, as President Director of PT Visa Worldwide Indonesia, Kertapradana, as Director of Partnership and Business Development Grab Indonesia, Lanny Hendra, as Consumer Business Head of PT Bank Danamon Indonesia, Tresia Sarumpaet, as Unsecured Business Head of PT. Bank Danamon Indonesia Tbk, Taufan Teguh Akbar as CEO of Rumah Millennials, Lukman Benjamin Mulia as CEO of Creativox Media, and Komika Indonesia, Aci Resti.

The current young generations, commonly known as the Millennial Generation and Generation Z, are the most productive age group. This generation is fully living in the digital era, which makes them more critical in making various life choices, as they have much more access to information at their fingertips. They need digital services that are easy to use and can support their dynamic lifestyle, such as online transportation, sophisticated gadgets, ease of working and socializing from anywhere such as at their favorite coffee shop, as well as streaming services. They are also more likely to make cashless financial transactions.

Grab, as one of the largest technology-based application service providers in Southeast Asia, looks at the special characteristics of the younger generation of its app users. The majority of Grab application users are aged 25 - 34 years, work in offices, have a fairly high income and are married with children. They tend to take advantage of the rewards programs from their app usage, and always search for and take advantage of information about the latest promos to help them manage their finances and become smart spenders.  

Yasushi Itagaki, President Director of PT Bank Danamon Indonesia Tbk, gave an opening speech at the Virtual Launch of Danamon Grab Credit Card on Tuesday (02/11)

“Through Danamon's collaboration with Grab Indonesia, we hope that millennial and Gen-Z customers can feel they are in the “driver's seat” of their lives, and they can continue to #Bisalah #JadiDiriGue in pursuing their aspirations without having to lose control of their finances. We believe when they #PegangKendali (take control) of their lives, their potential can continue to grow. This is our vision at Danamon; to help our customers grow and prosper,” added Yasushi Itagaki, President Director of PT Bank Danamon Indonesia Tbk.

Neneng Goenadi, Country Managing Director of Grab Indonesia, delivered an opening remark at the Virtual Launch of the Danamon Grab Credit Card on Tuesday (02/11).

Riko Abdurrahman, President Director of PT Visa Worldwide Indonesia, is giving an opening remark at the Virtual Launch of Danamon Grab Credit Card on Tuesday (02/11).

“Visa is delighted to be a supporting partner in this collaboration between Danamon and Grab, especially since credit cards are a vital element in supporting Indonesian Government and Central Bank’s mission of cashless society. The contactless technology embedded in the Danamon-Grab Credit Card has become the latest payment trend worldwide, where more than fifty percent of transactions using Visa in Asia Pacific are contactless, and in major tourist destinations for Indonesian people such as Singapore, Australia, Taiwan and New Zealand, 75-90% of their people's shopping transactions are already using contactless cards. Equally important, this initiative by Danamon, Grab and Visa allows us to work together to improve the credit scoring process so that more people can enjoy this card. With a fast, safe and convenient payment method, millennials and Gen-Z #Bisalah #JadiDiriGue even more," said Riko Abdurrahman, President Director of PT Visa Worldwide Indonesia.

“For 65 years, Danamon has been able to continue to advance and develop because we always strive to listen, observe and understand the needs of our customers, including the younger generation who are now the pillars of our economy. Through the launch of the Danamon-Grab Credit Card, we want to be a financial catalyst for the younger generation to take control of their own finances,” said Lanny Hendra, Consumer Business Head of PT Bank Danamon Indonesia. 

“The younger generation is very critical, digitalized and highly aware of products and services that can give them extra benefits through rewards and promotions programs, so they can still live their #Bisalah #JadiDiriGue lifestyle without being financially irresponsible. This Danamon-Grab Credit Card is an innovative product to provide more convenient and profitable financial services through an application for all,” said Kertapradana, Director of Partnership and Business Development Grab Indonesia.

“There has been a significant change in the behavior of the younger generation as a result of this pandemic, such as increasing anxiety about whether they can maintain their chosen lifestyle. This is natural, because many things have been hampered by the pandemic, both socially and financially. This productive age generation is dreaming high. They want to have a job with a good income so that they can start paying off their primary needs such as a house and a car, improve family welfare, and have a daily lifestyle that supports self-actualization by socializing. The challenge of being yourself in the midst of this crisis is real, both from a social and financial perspective," said Taufan Teguh Akbar, CEO of Rumah Millennials.

“I think the #Bisalah #JadiDiriGue campaign touted by the Danamon-Grab Credit Card is interesting because it is an endless journey. Every time, we can find a side of ourselves that we must explore and understand, and that is what is called potential. I believe that by exploring our potential, we can achieve our dreams one by one. When I started my business, I faced many confusions and challenges; is this what I want? Is this the right way? Even now that I've achieved many of my big dreams, I'm still looking for ways to #Bisalah #JadiDiriGue even better by having bigger dreams. It's definitely nice to have a Bank that provides the facilities and convenience to live your daily life, even as easily as providing financial solutions for your daily lifestyle," added Lukman Benjamin Mulia, CEO of Creativox Media.

"I'm happy with the #Bisalah #JadiDiriGue campaign initiative, because during the pandemic it seems it's getting harder to do so. Suddenly there are barriers to our social life and self-actualization. For example, shows are getting canceled, it is difficult to meet friends and relatives, and we are worried about the health and safety of our families. The spirit of #Bisalah #JadiDiriGue is like an inspiration to try to live our lives to the best of our ability. The financial factor is certainly one of the things we think about, especially given the dwindling job offers. However, if we are willing to try and find solutions, we can definitely overcome these challenges. It's as simple as maximizing the benefits of a credit card. This for me has helped me and provided me with solutions in my daily life,” added Indonesian Comic, Aci Resti.

The #Bisalah #JadiDiriGue campaign from the Danamon-Grab Credit Card is based on the belief that there is a need for the right financial products to help the younger generation live their lives optimally. Targeting customers aged 21 to 35 years, this product is here for the younger generation as their first credit card. The public can apply for the Danamon-Grab Credit Card without having to open a savings account at Danamon. 

The main features of the Danamon-Grab Credit Card are: 

● Grab Voucher of IDR 25,000 every month by exchanging D-Points.
• Ability to convert transactions into installments of up to 36 months.
• Membership status auto upgrade in the Grab application to Grab Platinum and get GrabCar booking priority.
• Great offers from various online and offline merchants throughout the year.

Danamon - Grab Credit Cardholders will receive Grab Vouchers up to Rp650,000 as a welcome offer, applicable with minimum transaction. All of these attractive offers are expected to inspire customers to #PegangKendali of their lives.

For more information about applying for a Danamon-Grab Credit Card, please visit  bdi.co.id/ccgrab

For media enquiries, please contact:

Ni Luh Putu Utami Arsaningrum 
Corporate Communications Manager
PT Bank Danamon Indonesia Tbk
Email: Corporate.Communications@danamon.co.id

About Grab
Grab is a leading superapp in Southeast Asia, based on GMV in 2020 in each of food deliveries, mobility and the e-wallets segment of financial services, according to Euromonitor. Grab operates across the deliveries, mobility and digital financial services sectors in over 400 cities in eight countries in the Southeast Asia region – Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam. Grab enables millions of people each day to access its driver- and merchant-partners to order food or groceries, send packages, hail a ride or taxi, pay for online purchases or access services such as lending, insurance, wealth management and telemedicine, all through a single “everyday everything” app. Grab was founded in 2012 with the mission to drive Southeast Asia forward by creating economic empowerment for everyone, and since then, the Grab app has been downloaded onto millions of mobile devices. Grab strives to serve a double bottom line: to simultaneously deliver financial performance for its shareholders and a positive social impact in Southeast Asia. (www.grab.com)

About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device, for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit  visa.com/blog and @VisaNews.