Danamon Strenghtens Digital Communication Channels Throught its Digital Journey Initiative

Press Release / 26 September 2017

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Jakarta, 26 September 2017. PT Bank Danamon Indonesia Tbk (Danamon) today reiterates its commitment on digital communication for all of its stakeholders by embarking on a “Danamon Digital Journey.” This journey is marked by the launch of Danamon’s new corporate website www.danamon.co.id and official social media accounts’ structure and formation.

“Digital communication channels such as website and social media are interactive platforms that are inseparable for today’s public, particularly the millennial generation. Our commitment is to raise effectiveness, quality, and responsiveness in answering the demands and needs of the public. One of the means to realize this is through Danamon Digital Journey, where we continue to improve and rejuvenate Danamon’s official digital communication channels. This is done by implementing the latest technological features and reorganizing our channels’ interface for easier access,” said Toni Darusman, Chief Marketing Officer Danamon.

This initiative is the answer to the public’s growing needs for most comprehensive and actual information regarding Danamon’s products and services. Our new website features a completely revamped interface and the latest features. In terms of social media, Danamon has restructured its social media accounts and launching a new persona for its Instagram account in line with the latest trend in social media. 

The new corporate website launch is a result of a revamping process with a new content management system called Sitecore, which is a prominent brand in web development. The new website features a navigation system and design based on our customers’ journey whereby the sitemap is structured to allow for an easier browsing experience, allowing visitors to find what they are looking for faster. Additionally, the new website is equipped with the latest features such as responsive design for a more intuitive interface in smartphones and tablets, quick sticky menu, swap & scroll menu, customer-oriented navigation system, product simulation, product comparison, and leads generation. 

“The launch of the new corporate website and social media account with a theme called “Danamon Digital Journey 18 – Connecting Future” underlines Danamon’s readiness to face a more challenging digital landscape, especially in 2018. This is part of Danamon’s commitment to focus on the customer’s point of view in line with Danamon’s tagline that is “Saatnya Pegang Kendali” and to be closer with customers and prospective customers,” added Toni.

For social media, Danamon has restructured its official accounts to: Twitter: @danamon, Facebook: Bank Danamon, Instagram: @myDanamon, LinkedIn: PT Bank Danamon Indonesia Tbk dan YouTube: Bank Danamon as well as Twitter @HelloDanamon for customer service.

Danamon is also launching its new Instagram persona, considering the popularity of this social media in Indonesia. According to Facebook date, out of 700 million active Instagram users in the world, 45 million are from Indonesia. Out of 45 million Instagram users in Indonesia, around 40% are aged 18-29, who are Danamon’s potential customers.

Danamon also strengthens its engagement and communication to all employees through its internal social media, called EAZY powered by SAP. This application is a social media platform exclusively for Danamon’s employees. It is expected to improve coordination among employees and drive innovations within the Bank. The implementation of EAZY is hoped to raise Danamon’s performance in providing quality service to its customers.

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About Danamon:

PT Bank Danamon Indonesia Tbk was founded in 1956, and as of 30 June 2017 manages IDR 176 trillion in assets along with its subsidiaries, which are PT Adira Dinamika Multi Finance Tbk. (Adira Finance) and PT Asuransi Adira Dinamika (Adira Insurance). In terms of shareholding, 67.37% of Danamon shares are held by Asia Financial (Indonesia) Pte. Ltd., 6.57% by JPMCB-Franklin Templeton Investment Funds, and 26.06% by the public.

The Bank is supported by a network of more than 1,700 including conventional branches, syariah units, subsidiary outlets, Danamon’s ATMs, ATM Bersama, PRIMA, and ALTO across 34 provinces. In addition to physical network, Danamon’s services can be accessed from Danamon Online Banking, D-Mobile and D-Card mobile application, and SMS Banking. 

Danamon is the exclusive issuer of Manchester United DEBIT/ATM and Credit Cards in Indonesia, and issuer of American Express credit cards. With a wide range of financial products such as Danamon Lebih, FlexiMax, Tabungan Bisa iB, Dana Pinter 50, KAB Bisa, and Primajaga Insurance, Danamon enables customers from various segments to meet their financial needs.

Danamon received a “Very Good” predicate for its financial performance of 15 consecutive years during the Infobank Awards 2017. Recently, the Bank received 3rd Best Overall Performance during Banking Service Excellence Awards 2017 held by Marketing Research Indonesia (MRI) dan Infobank. Internationally, Danamon and Investree received the Best Cash Management Solution Awards in the New Economic Solutions category during the Asset Triple A – Treasury, Trade, Supply Chain and Risk Management Award 2017.