Danamon Announces Over 500 Winners of the Danamon Hadiah Beruntun Program in the Regional Drawing Period from 1 June to 30 September 2024

Press Release / 21 October 2024

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Jakarta, 21 October 2024 — PT Bank Danamon Indonesia Tbk (Danamon) on 16 October 2024 proudly announced over 500 winners in the regional drawing for the period of 1 June – 30 September 2024 of the Danamon Hadiah Beruntun (DHB) program. The third edition of Danamon Hadiah Beruntun, which began on 1 June 2024 and will run until 31 January 2025, has increased public and customer participation and is also in line with Danamon's aspiration to achieve sustainable funding growth with profitability.

In the regional drawing for 1 June – 30 September 2024, held at Menara Bank Danamon, Jakarta, participant engagement increased by approximately 7% compared to the second Danamon Hadiah Beruntun drawing. The program also received strong responses from various regions in Indonesia, indicating widespread participation aligned with Danamon's support for the Financial Inclusion program launched by the Financial Services Authority (OJK) through POJK No. 3 of 2023 on Improving Financial Literacy and Inclusion. Danamon’s regions in major cities such as Jakarta, Pekanbaru, Medan, Bandung, and Makassar saw the highest number of participants. In contrast, the Jakarta, Bandung, Pekanbaru, Semarang, and Denpasar regions recorded the largest funds managed by participants of Danamon Hadiah Beruntun.

This regional drawing was held every four months for customers from 12 Danamon regions. It offered attractive prizes, including 2 Mitsubishi Xforce Exceed units, ten travel vouchers worth IDR 25 million, and 30 Danamon LEBIH PRO savings balances, each worth USD 100. The list of winners can be accessed on Danamon’s official website at bdi.co.id/pemenangdhb24.

The Danamon Hadiah Beruntun program has also positively impacted Danamon's Consumer Banking business. This program supports Danamon’s long-term growth strategy, focusing on organic growth in the Consumer Banking customer base. From 1 June to 30 September 2024, the number of new customers increased by approximately 6.5%, with Third-Party Funds (DPK) rising by around 4% - 6%. This growth helps Danamon achieve positive funding growth even amid challenging conditions such as deflation, which has caused a decline in purchasing power and public savings.

To further boost the Danamon Hadiah Beruntun program, Danamon reintroduced its multicurrency savings product, Danamon LEBIH PRO, in July 2024. Customers who maintain an average balance of IDR 5 million in this account automatically receive additional lottery numbers, increasing their chances of winning Danamon Hadiah Beruntun prizes. This initiative is part of Danamon's transformation as a One Financial Group, aiming to become a trusted financial partner focused on customers by offering comprehensive financial solutions.

Susi Yuliendra, Liabilities Banking Services Head at PT Bank Danamon Indonesia Tbk, expressed her delight at the positive reception of the Danamon Hadiah Beruntun program by customers and the public. "We are pleased to see that the Danamon Hadiah Beruntun program continues to be well-received by customers and the public. We hope that in the future, this program will remain one of the key drivers of growth in our consumer banking business while maintaining customer loyalty and engagement with Danamon. This program is a form of appreciation to our customers and an effort to achieve sustainable profitability for the Bank. Therefore, we are committed to continuing the Danamon Hadiah Beruntun program consistently in the future."

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