Danamon, Adira Finance, and MUFG Offer Exciting Promotions for Automotive and Music Enthusiasts at IIMS Surabaya 2024

Press Release / 31 May 2024

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Surabaya, 31 May 2024 - PT Bank Danamon Indonesia Tbk (“Danamon”) and PT Adira Dinamika Multi Finance, Tbk. (“Adira Finance”), supported by MUFG Bank, Ltd. (“MUFG”), invite the Surabaya community to enjoy IIMS Surabaya 2024. This event not only showcases various motor and electric vehicle brands but also provides family entertainment, such as Infinite Live concerts, Infinite Show performances, and a culinary tour of Indonesian cuisine.

In an interview earlier this year, Minister of Tourism and Creative Economy Sandiaga Uno stated that he aims for the creative economy's contribution to the national GDP to grow to 8 percent and to increase this figure to 12 percent within the next 15 years. This is supported by a rise in foreign exchange earnings from the creative economy, estimated at around IDR 1,300 trillion in 2023.

This government initiative, along with the aspiration to serve and support the entire automotive industry ecosystem, is the primary reason for Danamon, Adira Finance, and MUFG to continue their collaboration with Dyandra Promosindo for the third time at the Indonesia International Motor Show (IIMS) Surabaya 2024.

As a customer-centric financial group, Danamon, Adira Finance, and MUFG recognize that visitors to IIMS Surabaya 2024 include not only automotive enthusiasts or those looking for new vehicles and accessories but also families seeking entertainment. This aligns with the concept of autotainment at IIMS Surabaya 2024, featuring Infinite Live concerts and Infinite Show performances.

Thus, the group offers special promotions for their customers to purchase Infinite Live concert tickets while managing their finances. This year, tickets for Ari Lasso and Yura Yunita's concerts at IIMS Surabaya 2024 are priced at IDR 100,000. Still, Danamon customers can enjoy a cashback of IDR 25,000 with a bundled promo for IIMS and Infinite Live concert tickets using Danamon debit, credit, charge cards, and QRIS D-Bank PRO.

Ari Lasso, a legendary singer from East Java, will entertain East Java audience with his well-known songs on June 1, 2024. Yura Yunita, who recently held her first solo concert, 'Pertunjukan Tutur Batin,' in Surabaya last year, will also give a memorable performance at IIMS Surabaya 2024 on June 2, 2024.

In addition to Infinite Live, IIMS Surabaya 2024 will present the Infinite Show, which combines automotive, attractions, and art with unique themes. On June 1, 2024, the Infinite Show will feature a collaboration of Stundride, Firedance, and Marching Band, followed by a Slalom Experience with Audience, Cheerleader Battle, Breakdance, and Percussion Show on June 2, 2024. Each segment will be showcased before the Infinite Live concerts.

IIMS Surabaya 2024 also offers a variety of Indonesian culinary delights for customers to enjoy. To enhance the experience, Danamon offers a special promotion for customers paying with QRIS D-Bank PRO, providing a 25% discount up to IDR 25,000 on food and beverage purchases from various vendors.

"Danamon, Adira Finance, and MUFG aim to ensure that every visitor and customer at IIMS Surabaya enjoy the event to the fullest. With the autotainment concept and performances by renowned musicians like Ari Lasso and Yura Yunita, we believe this year's IIMS Surabaya will attract not only automotive enthusiasts but also their fans, culinary lovers, and residents looking for a fun-filled day at IIMS Surabaya 2024 with family and friends. Our support for Dyandra Promosindo, the event organizer, demonstrates our commitment to understanding and meeting all our customers' financial needs, from automotive to lifestyle. Don't miss this special moment and join us in enjoying all the excitement at IIMS Surabaya 2024 this weekend," said Irene Sri Redjeki, Regional Corporate Officer PT Bank Danamon Indonesia Tbk.

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