Danamon and Adira Finance Supported by MUFG Return to Support IIMS Surabaya 2024, Offering Unforgettable Automotive and Entertainment Experiences for the Third Time

Press Release / 29 May 2024

Share

Surabaya, 29 May 2024 - PT Bank Danamon Indonesia Tbk ("Danamon") and PT Adira Dinamika Multi Finance, Tbk. ("Adira Finance"), supported by MUFG Bank, Ltd. ("MUFG"), proudly return to support Dyandra Promosindo for the third time at the Indonesia International Motor Show (IIMS) Surabaya 2024, held from May 29 to June 2, 2024, at Grand City Surabaya. As the Official Bank Partner, Official Multifinance Partner, and Official Trade-in Partner, this financial group is committed to meeting the automotive needs of the East Java community and maximizing the experience for visitors and customers. This aligns with their long-term commitment to be present and walk alongside customers at every stage of their lives.

The synergy between MUFG, Danamon, and Adira Finance enables the group to fulfill their commitment to the growth of the automotive industry, thereby promoting national and East Java's economic development. MUFG's presence helps expand business synergies and ecosystem networks, connecting Danamon's customers with international clients and providing various tailor-made financial and banking solutions for consumer, SME, and corporate customers. Meanwhile, Adira Finance helps customers acquire new or used vehicles with affordable credit and assists business customers like automotive dealers in running and expanding their businesses. This financial group can serve customers throughout the entire automotive industry ecosystem.

At IIMS Surabaya 2024, MUFG, Danamon, and Adira Finance are committed to meeting the community's automotive needs by offering various exciting promotions and programs. Visitors can enjoy vehicle purchase promotions with special interest rates of 2.49% on Car Ownership Credit (KPM Prima & KPM Prima Syariah) and promotions for purchasing vehicle accessories.

Beyond the automotive focus, IIMS Surabaya 2024 offers entertainment for customers and the community with IIMS Infinite Live. This year, IIMS Infinite Live features performances by renowned musicians such as East Java’s pride, Ari Lasso, on June 1, and Yura Yunita on June 2, 2024. The group also offers various exciting promotions throughout IIMS Surabaya 2024 to ensure an unforgettable entertainment experience for visitors and customers, including up to 100% savings on entrance tickets and Infinite Live concert bundle tickets, and food and beverage purchases using debit cards, credit cards, or QRIS D-Bank PRO.

Irene Sri Redjeki, Regional Corporate Officer of PT Bank Danamon Indonesia Tbk, stated, "Danamon, together with Adira Finance and supported by MUFG, returns to Surabaya for the third time with various attractive offers to meet the needs of the East Java community for new or used vehicles, both conventional and electric, along with their accessories. We also recognize that many visitors come not only to buy cars or motorcycles but also to seek entertainment and spend time with family. Therefore, we present various attractive promotions ranging from entrance and concert ticket purchases and retail shopping, such as vehicle accessories, to food and beverage purchases. This aligns with our aspiration to be a one-stop financial solution provider for all customers from upstream to downstream in the automotive industry ecosystem so that customers can continue to grow with the Danamon group. Don’t miss this opportunity, and let’s have fun at IIMS Surabaya 2024 with your family, friends, and loved ones.”

In addition to participating in IIMS Surabaya, Irene continued, Danamon, through its branches in East Java, is committed to introducing KPM Prima to complement customers' needs in purchasing vehicles. This is reflected in the more than 24% YoY increase in KPM Prima financing in East Java, with a nominal value exceeding Rp17.5 billion.

Furthermore, for car financing, Adira Finance offers various deals, including special interest rates starting from 2.49% p.a. (1-year tenure), up to 50% discount on administrative fees, free provisioning fees (0%), and bonus microinsurance from Zurich. For motorcycle financing, benefits include cashback up to 600 thousand adirapoin, interest rates starting from 0%, discounts on installments up to 2 months, all-risk insurance (for certain brands), and bonus microinsurance from Zurich.

For visitors wishing to trade in their old vehicles for new ones, Adira Finance's digital services, momobil.id, and momotor.id, offer the best trade-in solutions. They allow customers to #AutoMenangBanyak with three main advantages, which is transparent inspections, special vehicle valuation, and direct price offers. Trade-in benefits include a cashback of 2 million rupiahs in electronic balance for car trade-ins and up to 1.6 million adirapoin for motorcycle trade-ins. 

The trade-in process is simple.

• Potential customers can visit the MUFG, Danamon & Adira Finance Booth to be directed to the outdoor booth (momobil.id and momotor.id) or go directly to the momobil.id and momotor.id trade-in booth in the Grand City Surabaya Parking Area.
  
• They can then scan the QR code and fill out the necessary personal data.
  
• After registration, potential customers bring their vehicles to the designated inspection area.
  
• Adira Finance's team conducts a professional inspection to ensure the vehicle's overall condition.
  
• After the vehicle is inspected, the momobil.id and momotor.id will offer the best price.id teams.
  
• If the potential customer agrees with the offer, an appointment will be scheduled for unit handover and payment from the dealer to the customer.

Adira Finance also provides on-site approval facilities and the chance to win the UMRAH program for Sahabat. UMRAH untuk Sahabat is a lottery program with umrah packages for lucky customers who apply for financing directly or walk in at IIMS Surabaya. Active Adira Finance customers also have the chance to gain additional benefits through the HARCILNAS program (Harinya Cicilan Lunas).

On the same occasion, Djoko Witono, Regional Collection Head of East Java, PT Adira Dinamika Multi Finance, Tbk. (Adira Finance), stated, “We are very enthusiastic to participate again in IIMS Surabaya as the Official Multifinance Partner and Official Trade-in Partner by offering the best financial solutions for visitors. We believe that visitors can easily and advantageously realize their dream products through synergy with the ecosystem and offering unlimited bonuses.”

In addition to automotive products, Adira Finance also finances non-automotive products, such as electric bicycles, umrah, and cash loans with BPKB collateral. To apply for a cash loan with BPKB collateral, please access adira.id/e/mpl2024. Whatever your needs, #AdirainAja!

With these attractive promotions, Danamon, along with Adira Finance and supported by MUFG, hopes to record higher motor vehicle financing growth than the previous year. For more information on special programs and benefits at IIMS Surabaya 2024, visit bdi.co.id/iimssby24 and adira.id/e/iims24sby.

###

For media inquiry, please contact: