Danamon Presents Financial Solutions for Automotive Enthusiasts at 2024 IIMS

Jakarta, 19 February 2024 – PT Bank Danamon Indonesia Tbk (“Danamon”) along with PT Adira Dinamika Multi Finance, Tbk. (“Adira Finance”) with the support from MUFG Bank Ltd. (MUFG), is proud to support once again the 2024 IIMS as an important part in strengthening Indonesia’s automotive industry. In an exhibition to be held on 15 until 25 February 2024 at JIExpo Kemayoran, Jakarta, Danamon is also collaborating with media, content creators and several communities to hold live podcasts and talk shows to provide insight and financial solutions for automotive enthusiasts, while strengthening the automotive community in Indonesia from 16 to 23 February 2024.

The event, which is held at the 2nd floor of Studio Financial of the outdoor booth of MUFG, Danamon and Adira Finance, began with the NOICE "Berizik" live podcast, which talked about "Confusion on the Road," on February 16. The podcast, hosted by Randhika Djamil and Andi Wikaya, presents Bryan Octavianus, Proposition Head of PT Bank Danamon Indonesia Tbk; Daniel Chandra, Head of Customer Value & Marketing PT Adira Dinamika Multi Finance, Tbk.; and Indra Perdana Sinaga, vocalist of Ada Band, as guest speakers. They shared their experiences and solutions regarding financial problems, especially in fulfilling their desire, to own a vehicle with the NOICE Community.

During the event, the man, who is known as Naga, shared the financial challenges he faced when he decided to have his dream vehicle. He talked about how he first started having his own car back in 2017 or 3 years after his first album was released in 2014. He said he felt he still needed to save for a down payment for his car installments and applied for credit to finance his car. Naga's story shows the need for careful planning to get your dream vehicle. 

In the second session held on February 19, 2024, the event continued with the talk show with the theme "Beli Mobil Anti Sulit Tapi Dompet Tetap Irit” (Buying a car without hassle). The event presented Alit Susanto Automotive Content Creator and Tommy Halim, Consumer Business Collaboration Head of PT Bank Danamon Indonesia Tbk. Along with the Indonesia Community, the White Car community, and the Fimelahood community, they discussed ways to pursue an automotive hobby without disturbing financial stability and showed that with the right planning and financial support, every adventure can be enjoyed with full happiness.

"Taking up an automotive hobby does require money, but with good financial planning, we can enjoy this hobby without having to worry," Alit said.

"In response to customer needs, Danamon, along with Adira Finance and with the support from MUFG, at IIMS 2024 reaffirmed their commitment to grow as the financial group of choice for customers and the Indonesian people. "We in Danamon’s consumer banking segment also continue to innovate to provide products that are relevant and in line with the developing needs of our customers," said Ivan Jaya, Consumer Funding & Wealth Business Head of PT Bank Danamon Indonesia Tbk at the MUFG, Danamon and Adira Finance press conference on Thursday (15/2).

Danamon offers various attractive promos for the 2024 IIMS 2024, including competitive KPM Prima (Car Ownership Credit) interest starting from 1.99% per year, free of provision fees and is subject to a 50% discount on administration fees, and free tire insurance for up to 12 months from Zurich Insurance Indonesia. Customers also stand a chance to win a free ticket for Umrah pilgrimage trip and a grand prize of 1-unit BYD Atto 3 car.

Visitors can also enjoy a Rp500 thousand installment cashback bonus promo for the first 5 months by becoming a Danamon Optimal customer. On top of that, visitors who apply to become Danamon Optimal customers will get a Danamon Optimal Debit Card and by purchasing petrol at gas stations, customers can get cashback of up to Rp250,000 per month.

With this Studio Financial, Danamon's participation at the 2024 IIMS is not only centered on the automotive exhibition, but also becomes an inspiring financial education platform for the public to take concrete steps in realizing their automotive dreams with Danamon's trusted financial support.

"Various promos, programs, and including the Studio Financial that we present at the 2024 IIMS show our comprehensive commitment to accommodating various visitor interests, from automotive to entertainment fields, in line with our commitment to be present for customers at every step and every stage of their life journey," Ivan concluded.



For media inquiries, please contact:


Ni Luh Putu Utami Arsaningrum

Corporate Communications Manager

PT Bank Danamon Indonesia Tbk

Email: utami.arsaningrum@danamon.co.id

Cindyani Lasmana

Corporate Communications Head

PT Bank Danamon Indonesia Tbk

Email: cindyani.lasmana@danamon.co.id