Danamon, Together with Adira Finance and Supported by MUFG Solidifies Commitment to Establish Strong Financing Ecosystem to Revive Indonesia’s Automotive Industry

Jakarta, 31 March 2022 – PT Bank Danamon Indonesia Tbk (Danamon) together with its subsidiary PT Adira Dinamika Multi Finance Tbk (Adira Finance), and supported by its parent company MUFG Bank, Ltd (MUFG), reconfirm the group’s commitment to encourage the growth of sustainable automotive ecosystem in Indonesia as the official bank partner as well as the official multi-finance partner of the annual Indonesia International Motor Show (IIMS) Hybrid 2022. One of the biggest and most significant automotive events in the country, IIMS Hybrid 2022 officially kicks off today and will be held until 10 April 2022 at JIExpo, Kemayoran, Jakarta.

Through its participation in IIMS Hybrid 2022, Danamon, Adira Finance and MUFG aim to emphasize their goal of becoming the banking partner of choice in the automotive industry, supporting corporate customers—from large manufacturers to vehicle dealers—across Indonesia. As a transactional bank, Danamon provides loans, cash management, trade finance and treasury services, as well as retail services such as vehicle ownership and automotive aftermarket through Adira Finance.

The Indonesian public’s enthusiasm towards the automotive market in the post-pandemic economic recovery phase plays a significant role in solidifying this commitment. There are several positive indicators, including the sales volume of four-wheeled vehicles last year, which reached 890,000 units (exceeding the target of 850,000 units) as well as the sales projection of four-wheeled vehicles this year, set at 900,000 units. The vehicle ownership financing business also showed a positive trend by taking up 74% of the industry's total net financing receivables or Rp 364.23 trillion in 2021, showing a growth by 12% from the previous year.

"Danamon, Adira Finance and MUFG are honored to take part in the 2022 Indonesia International Motor Show and to be its official banking and multi-finance partner. As an inclusive exhibition that integrates Indonesia’s entire automotive industry ecosystem and contributes to the government’s initiatives for national economic growth, we believe that IIMS is a milestone to mark the revival of the country’s automotive industry and, subsequently, its economic recovery," said Danamon's President Director, Yasushi Itagaki.

Collaborations between Danamon, Adira Finance, MUFG is also key – utilizing each entity’s respective strength. As a group, Danamon shares the same aspiration to provide comprehensive financial solutions across segments and value chains including automotive industry ecosystem and Real Estate developers’ ecosystem. We are committed to develop a customer-centric organization, aligned with our brand promise which is to provide financial solutions for our customers to help them take control of their financial needs and objectives.

“The positive trend in Indonesia’s automotive industry drives us to believe it is well on its way to recovery. Adira Finance is proud to collaborate with Danamon and MUFG to provide easy financing and financial solutions for the automotive industry ecosystem at the 2022 IIMS. We also appreciate the government's efforts to provide various stimuli and incentives such as the luxury tax discount to encourage sales in the automotive industry in Indonesia," explains I Dewa Made Susila, President Director of PT Adira Dinamika Multi Finance Tbk.

Highlighting the Adiraku application, Adira Finance continues to innovate to give consumers an easy access to find multi brand automotive and non-automotive products, apply for financing, and conduct financial transactions. IIMS visitors can also use the credit simulation feature to figure out the required installments prior to buying a vehicle. Moreover, Adira Finance understands the crucial role of the community in Indonesia’s automotive industry. At IIMS, Adira Finance will also provide financing for aftermarket products

MUFG is committed for Indonesia's automotive industry towards a brighter future. Together with our strategic partners, Danamon Bank and Adira Finance, we look forward to leveraging our global networks with domestic capabilities, to be the industry’s trusted financial partner. We hope that following the IIMS event, whenever people see logos of MUFG or Danamon or Adira Finance, they can recognize us as a family of brands that are fully committed to the automotive industry,” said Daisuke Ejima, Executive Officer, Country Head of Indonesia of MUFG.

Danamon, Adira Finance and MUFG are also giving visitors a chance to win four cars as grand prizes, which include Toyota Raize, Hyundai Creta, Honda Brio Satya, and Mitsubishi Expander. Winners will be drawn based on ticket purchases and announced at the closing ceremony on 9 April 2022. Moreover, Danamon customers both new and existing will get ten times more opportunity to win the Grand Prize with every ticket purchase.


“I hope visitors will take full advantage of the special programs and benefits that we offer. Have a great time at this unique hybrid event. See you at the IIMS Hybrid 2022!” concluded Yasushi.


For more information on special programs and benefits offered by Danamon and Adira Finance at IIMS Hybrid 2022, please visit bdi.co.id/iims2022.



For media inquiries, please contact:

Ni Luh Putu Utami Arsaningrum

Corporate Communications Manager, PT Bank Danamon Indonesia, Tbk.

Email : utami.arsaningrum@danamon.co.id


Dyaharini Nurhapsari

Head of Public Relation, PT Adira Dinamika Multi Finance, Tbk.

Phone : (+6221) 52963322

Email : public.relation@adira.co.id


Komang Yuni Astari

Corporate Communications Liaison for Indonesia MUFG Bank, Ltd.

Phone : +62-21-2939-6400

Email : corporate_communications@id.mufg.jp


Special Offers Info Box - Danaman


Special products and services at IIMS Hybrid 2022:

  • KPM Prima and KPM Prima Syariah (vehicle ownership loans) with a special interest rate of below 1.7%.
  • Mortgage both conventional and Syariah with a low interest rate from 3.45%.
  • 0% installment and cash back up to Rp 500,000,- for transactions using Danamon debit and credit card holders at the event.
  • Cash back up to Rp 250.000,- for payment using QR code with DBank PRO application.Prizes up to IDR 1,000,000 by opening a D-Save Danamon savings account and applying for a Danamon Grab Credit Card.


Additional attractive offers:

  • Special IIMS ticket prices for existing and new customers of Danamon Grab credit card.
  • Various prizes during the event for new customers.
  • A special program for the mortgage segment.


Special Offers Info Box - Adira Finance


Adira Finance also unveiled its special offers to visitors of IIMS Hybrid 2022, including:

  1. Car:
    • Special rate starting from 1.7% p.a.
    • Free provision fee and discount admin fee up to 50%
    • Cashback 500,000 adirapay and cashback 500,000 adirapoin during Flashdeal hours (12.00-14.00 and 16.00-18.00 everyday during the IIMS Hybrid 2022 period)
    • Additional cashback up to Rp 1,500,000 for Danamon customers and additional reward for approved Adira Finance Syariah financing
    • Free tire warranty; and many other prizes
  2. Motorcycle:
    • Low installment
    • Cashback 300,000 adirapay and additional cashback 200,000 adirapoin during Flashdeal hours (12.00-14.00 and 16.00-18.00 everyday during the IIMS Hybrid 2022 period)
    • Free tire warranty; and many other prizes
  3. Aftermarket products (Car Audio & Dash Cam):
    • Special rate starting from 1.75%
    • 0% down payment (DP)
    • Admin fee Rp 175,000
  4. Beli Baru+Jual Cepat (Buy New+Quick Sell):
    • Low rate
  5. Cashback 300,000 adirapay and additional cashback 700,000 adirapoin


  1. ONLINE PROMO (Flashdeal adiraku)
  1. Car:
    • Special rate starting from 1.7%
    • Free provision fee
    • Discount admin fee up to 50%
    • Cashback up to 2,500,000 adirapoin
    • Free 1 year tire maintenance
  2. Motorcycle:
    • Low installment
    • Cashback 500,000 adirapoin and cashback 750,000 adirapoin for customers who apply with instant credit
    • Multipurpose Loan:
    • Special rate starting from 0.58%
    • Cashback up to Rp2,000,000 and additional cashback up to 150,000 adirapoin
  3. Durables:
    • Cashback up to 100,000 adirapoin


All transaction during the IIMS Hybrid 2022 will get Moservice vouchers with attractive benefits. Terms and conditions apply. For more information on our special programs and benefits, please visit adira.co.id/iims2022.