Danamon Brings Kids Mascots to Old Trafford

Press Release / 05 January 2018

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Manchester, 27 December 2017. PT Bank Danamon Indonesia Tbk (Danamon), as the exclusive issuer of Manchester United debit and credit cards and a Manchester United partner for 11years, Danamon, today provided an experience of a lifetime for children of Danamon customers, giving them the chance to walk with Manchester United’s first team players as Kids Mascots onto the Old Trafford pitch during a Premier League fixture against Burnley. The Kids Mascot program is part of Danamon Manchester United Red Match program, which provides a chance for customers to send their children as Kid Mascots by topping up the balances in their Danamon Manchester United (TabunganMU) savings accounts and D-Point Bidding.

The Kids Mascot program complements existing programs whereby Danamon Manchester United Debit and Credit card holders have a chance to watch Manchester United live at Old Trafford, England, through a raffle program called Danamon Red Match. Every year, 48 customers are flown to Old Trafford over two rounds, and, as of today, more than 200 customers have enjoyed the experience. During the trip, the winners also participate in a series of activities such as visiting the AON Training Complex, meeting players and experiencing the Manchester United Museum and Stadium Tour.

“Through its partnership with Manchester United, Danamon continues to offer experiences that money can’t buy. We allow Danamon customers unprecedented access to Manchester United, having provided them a chance to meet up close with their favorite player and learning to play football the Manchester United way. Now, we offer another once-in-a-lifetime experience of walking side-by-side with the club’s starting lineup onto the Old Trafford pitch during a Premier League fixture, as the team conducts their pre match rituals, in front of 76,000 chanting fans. This is a dream come true for fans of Manchester United and an experience that they want to relive throughout their lifetime,” said Michellina Triwardhany, Consumer, SME, and Branch Network Director, Danamon.

The Kids Mascots who walked with Manchester United’s starting lineup today were granted this experience through an account balance top up program that ran from September to October 2017. To be eligible for this program, the customer needs to deposit an average of IDR 100 million into his/her Danamon TabunganMU savings account during that period. For D-Point Bidding, customers should have at least 1000 points to get a chance to be Kids Mascot winners. The children participating in the Kids Mascot programs also need to be between 7 and 13 years of age.

Manchester United’s Group Managing Director, Richard Arnold comments:

“Since the start of our partnership Danamon has created some unique experiences for their customers and it has been a pleasure to welcome so many of our Indonesian fans to Old Trafford through its various Manchester United programs and incentives. The club has over 54 million followers in Indonesia and it is especially nice to see our next generation of fans attend the match today as Kids Mascots, an experience I am sure they will never forget.” 

 “As customers, we have joined many programs as customer but this one offers once in a lifetime experience which will be memorable for our family. My son will be standing, walking onto the pitch and shaking hands with his favorite players. We thank Danamon for this opportunity,” said one of the Kids Mascot’s parents Sucen Suriana.

Additionally, Danamon recently launched the Red Match Soccer Camp program, which provides opportunities for all Danamon customers to send their children to be trained with Manchester United Soccer School (MUSS) Coach.