Danamon Strengthens Credit Card Business Growth in Makassar through Continuous Initiatives

Press Release / 11 September 2024

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Makassar, 11 September 2024 – PT Bank Danamon Indonesia Tbk (Danamon) continues demonstrating its commitment to being a trusted financial partner for customers across Indonesia, including in Makassar. As part of its effort to transform alongside its group members and strategic partners as a customer centric One Financial Group, Danamon offers a variety of comprehensive financial solutions and introduces attractive initiatives, one of which is through its Consumer Banking business, specifically Credit Cards.

Reflecting on the performance of the Consumer Banking Credit Card business in Makassar, Danamon has recorded positive achievements. As of the first semester of 2024, on a year-on-year (YoY) basis, the number of Credit Card users in Makassar increased by 20%, transaction value grew by over 12%, and transactions rose by approximately 51%.

Recognizing the positive performance in the Makassar region, Danamon sees Makassar as a city with great potential to grow alongside Danamon. This commitment was previously realized through the DXPO by Danamon Makassar 2024 event, held at Trans Studio Mall Makassar from 22-25 August 2024, as part of Danamon’s 68th anniversary celebration. Moving forward, Danamon aims to continue this commitment as a continuous effort. One such initiative is offering attractive credit card promotions, including those in the F&B category, to pamper customers in Makassar or those visiting the city.

Therefore, Danamon is offering a 20% discount promotion at Daiki, Kai Sushi, and Shabuqi restaurants to Credit Card and Charge Card holders with Visa, Mastercard, American Express, and JCB logos. This promotion runs until 30 September 2024 and is part of an effort to boost Credit Card business performance in Makassar, with double-digit growth expected to continue through the end of 2024.

"Danamon is optimistic that through this collaboration, the Credit Card financing trend in Makassar, in terms of the number of cardholders, number of transactions, and transaction value, will continue to grow until the end of the year. This aligns with Danamon's commitment to continue growing with sustainable profitability," explained Enriko Sutarto, Consumer Lending Business Head, PT Bank Danamon Indonesia Tbk.

For more information, visit bdi.co.id/hemat20

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