Danamon and Central Park Mall Collaborate to Improve Financial Ecosystem

Press Release / 18 March 2024

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Jakarta, 18 March 2024 – As part of its commitment to develop PT Bank Danamon Indonesia Tbk (Danamon) into a leading financial group, with sustainable profitability, Danamon continues to make various investments in information technology (IT) and digital infrastructure, branding, human resource capabilities, and branch networks. In line with this strategy, Danamon announced a collaboration with Central Park Mall, Jakarta. With a strategic location surrounded by housing, offices, shops, hotels and medium to large scale businesses, this mall is an ideal partner for Danamon.

"The collaboration between Danamon and Central Park Mall has strategic meaning for strongly raising public awareness about the Danamon brand. The momentum of this collaboration will also certainly benefit Danamon’s customers, because during the holy month of Ramadan, people's needs will usually increase, and many people will spend their time at the mall with family and friends. We are optimistic that this collaboration will be a mutually beneficial collaboration," said Hafid Hadeli, Vice President Director, PT Bank Danamon Indonesia Tbk.

Central Park Mall’s management concurs, explaining that the surrounding business environment is comprehensive, attracting visitors from Jabodetabek and beyond, every day. "Central Park Mall enthusiastically embraces any opportunity to engage with partners. We believe that our collaboration with Danamon will boost confidence in Central Park Mall as a destination for people looking to spend time with friends, family, and partners," said Silviyanti Dwi Aryati, Assistant Marketing Communication & Relations GM Central Park Mall.

According to data from the PeduliLindungi app, this retail center in West Jakarta is one of the top five malls visited by Jakartans. On weekdays in 2023, the average number of visitors to this mall is between 100,000 and 110,000, while on weekends, the number of visitors exceeds 120,000 people. 

Hence, Hafid believes that Danamon and Central Park Mall's relationship can potentially reach many new clients. The partnership allows Danamon to display logos and visual branding in key locations around the Central Park Mall and offer various appealing programs and promotions to new and existing customers. These promotional programs include the following: 

1. Applying for a Danamon JCB Precious Credit Card: Applications for a Danamon JCB Precious Credit Card that are approved on the spot within one-minute between March and April 2024 will be given a Hydro Flask bottle and an IDR 2 million travel e-voucher.
2. Open a Danamon LEBIH PRO Savings Account: Customers who open a Danamon LEBIH PRO account by placing funds worth IDR 10 million (IDR 5 million in online deposits with a tenor of three months and IDR 5 million in a saving account) are eligible for special prizes such as a Xiaomi Smart Band 8 Active. 
3. Shop with Debit, Credit, Charge Danamon Cards, and QRIS D-Bank PRO: Customers who use Danamon Debit, Credit, and Charge Danamon Cards at Central Park Mall between 9 March and 30 April 2024, will receive a shopping voucher worth up to IDR 500,000. The Ramadan Shopping Marathon program will also be held on 30 and 31 March 2024, from 17.00 to 00.00, where customers who complete their purchases will receive a shopping voucher worth IDR 1 million. Customers who transact with QRIS D-Bank PRO will also receive a cashback of IDR 20,000. 

Moreover, according to Hafid, Danamon will act as a strategic partner in various events hosted by Central Park Mall during the collaboration period, including events around major festivities such as Ramadan, Christmas, and Chinese New Year. "This will add a new dimension in our marketing and customer engagement," he added. Hafid said Danamon plans to expand this relationship to reach potential and existing customers in the Small and Medium Enterprises (UKM) and Wholesale (Enterprise and Commercial) categories. 

For more information about Danamon and Central Park Mall's numerous programs and promotions, please visit the Danamon official website at https://bdi.co.id/cp. 

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