Danamon Hadiah Beruntun: Strengthening Third Party Funds and Bank Liquidity with Positive Results

Press Release / 20 July 2023

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Jakarta, 20 July 2023 – PT Bank Danamon Indonesia Tbk (Danamon) recorded positive results through the innovative Danamon Hadiah Beruntun savings program which has been running since April and will end in September 2023. Danamon Hadiah Beruntun program has proven to have a positive impact on Danamon's consumer banking business with a significant increase in the number of customers and third-party funds bank.

Danamon Hadiah Beruntun contributes to the diversification of bank funding sources and increases liquidity to meet customer needs. Danamon as an organization that continues to strive to grow with customers as the Customer's Bank of Choice, develops strategies to manage liquidity. One of the efforts is to diversify the sources of bank funds through the implementation of Danamon Hadiah Beruntun program.

“Danamon aspires to continue to grow as a customer-oriented organization as your Bank of Choice. By inviting customers to grow together based on Danamon's Vision, Caring and Helping Millions to Achieve Prosperity, we want to emphasize our commitment as a bank that is always ready to provide solutions for all financial needs for all customers. We adhere to this aspiration to support our strategy in maintaining bank liquidity, so that customer trust in us will become stronger”, said Hafid Hadeli, Vice President Director of PT Bank Danamon Indonesia Tbk.

Danamon Hadiah Beruntun program is here to increase the number of customers and volume of savings and to attract more customers to save and manage their funds at Danamon. This is evident from the results of the First Draw of 3-Month Prize for the Danamon Hadiah Beruntun program, which has succeeded in attracting customer interest from various regions in Indonesia, namely Sumatra, Greater Jakarta, Kalimantan, Sulawesi, and Eastern Indonesia. Winners come from diverse demographic backgrounds that show high enthusiasm.

Danamon Hadiah Beruntun is one part of Danamon's long-term plan to grow the consumer banking business. From customers participating in this program, Danamon recorded an increase in the volume of savings at Danamon up to IDR 4.2 trillion.

Danamon Hadiah Beruntun program is the focus of Danamon's growth efforts as well as being a program that supports third party funding sources which are very important for the bank's operational activities. Therefore, Danamon focuses on developing savings products that suit customer preferences, including Danamon LEBIH PRO which has the privilege of transacting foreign exchange through the Danamon mobile banking application, namely D-Bank PRO, FlexiMAX with attractive interest rates, or Danamon Save digital savings for ease of transactions through D-Bank PRO.

In addition, Danamon continues to improve customer service and experience through technological innovation and digital service development, as well as collaborating with other financial institutions to expand the accessibility of third-party funds.

”Danamon has shown operational resilience and strategy effectiveness amidst the pandemic in the last two years, one of which is third party funds. In 2023, we will continue to strive to maintain and increase third party funds by offering attractive programs as well as convenient transaction solutions supported using e-channels, namely our mobile banking D-Bank PRO and solutions tailored to customer needs.” said Ivan Jaya, Consumer Funding & Wealth Business Head of PT Bank Danamon Indonesia Tbk.

Danamon Hadiah Beruntun program is one of Danamon's strategic steps in increasing third party funds in 2023. Danamon is committed to continuing to grow with customers as the Bank of Choice for Customers and maintaining bank liquidity to ensure stronger customer trust.

Danamon has held the First Draw of 3-Month Prize on 17 July 2023. For further information regarding the announcement of winners, please visit the official Danamon Prize Draw website at the following link: bdi.co.id/pemenangdhb1

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