Danamon together with Adira Finance and supported by MUFG Reinforces Commitment to Be the Trusted Banking and Multi Finance Partners of the Indonesian Automotive Industry through Participation at the 2022 IIMS Hybrid Surabaya

Surabaya, 1 Juni 2022 – PT Bank Danamon Indonesia Tbk (Danamon) together with its subsidiary, PT Adira Dinamika Multi Finance Tbk (Adira Finance), and supported by MUFG Bank, Ltd. (MUFG) as its parent company, reaffirm the group's commitment to encourage the growth of a sustainable automotive ecosystem in Indonesia, particularly in Eastern Indonesia through their participation as the official bank partner and official multi finance partner of the annual Indonesia International Motor Show Surabaya 2022 Hybrid (IIMS Surabaya). The event officially starts today and will end on June 5, 2022 at Grand City Convex, Surabaya. 

Danamon, together with Adira Finance and supported by MUFG, aim to be the trusted banking and multi-finance partner for the automotive industry with the group's unique value proposition for the automotive industry. The synergy between Danamon, Adira Finance, and MUFG's global network forms a strong collaboration to support the financing ecosystem in the automotive industry. As a group, Danamon, Adira Finance and MUFG share the same aspirations for the long-term growth of the Indonesian economy as well as the recovery of the post-pandemic national economy and automotive industry. Over the last 65 years, Danamon has developed an extensive customer network with a deep understanding of the Indonesian market, built a credible and respected franchise, characterized by strong relationships with clients and partners.  


Surabaya as the second largest city after Jakarta has a strategic role of being the trade hub of the Eastern Indonesia region. Therefore, it plays an important part in Indonesia’s automotive industry ecosystem. Danamon, Adira Finance and MUFG believe that Surabaya has enormous potential, and are optimistic that the IIMS Hybrid 2022 event in Surabaya will receive a positive response. Danamon's participation is also in line with its commitment to develop a customer-centric organization to realize Danamon's brand promise of providing financial solutions so that customers can take control of their financial needs and goals.


Surabaya is an important city for Danamon, with 41 branch offices and more than 180,000 total customers in East Java, of which more than 100,000 are located in Surabaya. Furthermore, 0.62% of the total customers are companies engaged in the automotive sector (manufacturing, dealership, repair shop, or aftermarket).


“We recognize that Surabaya in particular and East Java in general have enormous potential, and we hope to continue to play a key role and make a proactive contribution to the development of the entire automotive industry ecosystem in the region. By optimizing relationships with MUFG and Adira Finance, Danamon can provide comprehensive financial solutions across all segments and the financial supply chain, including the automotive industry ecosystem. This is because we strongly believe that the efficiency of an ecosystem will increase with an end-to-end integrated financial supply chain support system,” said Eka Dinata, Regional Head, PT Bank Danamon Indonesia Tbk.


At IIMS Hybrid Surabaya 2022, Danamon offers attractive offers for all visitors, including those who buy/look for cars/motorcycles, automotive accessories and even just sightseeing:

  • KPM Prima and KPM Prima Syariah (Vehicle Ownership Loans) with a special interest rate of 1.69% per year, free of provision fees and admin discounts of up to 50%.
  • Cash back up to IDR 250,000 for F&B transactions using QRIS D-Bank PRO at IIMS 2022 Surabaya.
  • Buy-1-get-1 IIMS Hybrid 2022 entrance ticket by making a purchase at the ticket box.

Previously, Danamon together with Adira Finance and supported by MUFG have successfully supported and received a positive response from the automotive industry and society towards the holding of IIMS 2022 which took place from 31 March to 10 April in Jakarta. At the Jakarta IIMS Hybrid 2022 Jakarta, the group recorded achievements such as loan disbursements for as many as 2,000 units of two-wheeled and four-wheeled vehicles (KPM Prima), with a total value of approximately Rp300 billion. Furthermore, Danamon's collaboration with various property developers during the event also resulted in applications for Home Ownership Credit (KPR) worth approximately Rp100 billion and 3,000 new applications for savings accounts and credit cards.


"With the support of Bank Danamon and MUFG, Adira Finance presents a variety of attractive financing promos during IIMS Surabaya 2022 for visitors who wish to buy various automotive and non-automotive products during the exhibition, ranging from cars, motorcycles, to loan facilities for various needs, including for automotive lovers in the East Java area who want to modify their vehicles. So, whatever you need, #AdirainAja," said Agus Hartanto, Head of East Java Region, PT Adira Dinamika Multi Finance Tbk. Programs presented by Adira Finance include:

  • Car products: special interest starting from 1.69% p.a., free 0% provision fee, and admin fee discount of up to 50%.
  • Motorcycle products: low installments, discount for 2 installments, and cashback of up to 500,000 adirapoin.
  • Loan facilities: low interest rates starting from 0.8% per month, cashback up to Rp1,000,000 and additional cashback up to 150,000 adirapoin.
  • For more information, please visit adira.id/e/iims2022.

 Since 2019, Danamon has been a part of MUFG - the largest bank in Japan and one of the leading financial institutions in the world, which gives Danamon has access to MUFG's global network and expertise to provide comprehensive financial solutions across segments and supply chains including the automotive industry ecosystem. With this integrated strength, Danamon provides distributor financing programs to more than 150 distributors throughout Indonesia in the automotive industry and has aspirations to further expand our services in the form of loans, cash management, trade financing, and treasury services to become the transactional bank of choice for the automotive industry,  from large manufacturers to dealers and consumers throughout Indonesia.

"Having received a positive response at the IIMS Hybrid 2022 in Jakarta, we hope that the IIMS Hybrid 2022 event in Surabaya can also be enjoyed by both automotive enthusiasts and industry players in the automotive sector. We are optimistic that our group’s presence will be able to provide comprehensive financial solutions across all chains and business segments that can revive the domestic automotive industry," said Akira Shimomiya, Managing Director, Deputy Head of Japanese Corporate Banking for Indonesia.


Danamon, together with Adira Finance and supported by MUFG, also support the automotive aftermarket segment, including workshops, and spare parts and accessories companies in the wider automotive ecosystem by providing digital solutions, protection and business loans (consisting of 114 dealers and 38 Automotive Component companies).


For more information about the special programs and benefits offered by Danamon and Adira Finance at IIMS Surabaya 2022 this time, please visit bdi.co.id/22iimssby.


For media queries, please contact:

Ni Luh Putu Utami Arsaningrum

Corporate Communications Manager

PT Bank Danamon Indonesia Tbk


Dyaharini Nurhapsari

Head of Public Relation, PT Adira Dinamika Multi Finance Tbk.



Komang Yuni Astari

Corporate Communications Liaison for Indonesia MUFG Bank, Ltd.