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Bank Danamon‘s American Express® Merchant Services, Bali Tourism Development Corporation And Friends Of The National Parks Foundation Launched A Tree Planting Program


American Express Cardmembers can donate trees with their Cards through Seeds for Bali Program
Today, American Express® Merchant Services of PT. Bank Danamon Indonesia Tbk. (Bank Danamon), Bali Tourism Development Corporation (BTDC), and Friends of the National Parks Foundation (FNPF) have signed an agreement to promote and execute Seeds for Bali Program.
Seeds for Bali is a non-profit program initiated by Bank Danamon, co-sponsored by BTDC and in partnership with FNPF as the executor of tree planting and on-going maintenance activities. The Program aims to pilot reforestation of some of the most arid places in Bali, with seed money from Bank Danamon, BTDC, and donation from American Express Cardmembers worldwide. It is hoped that the Program will not only help accelerate public awareness, and hence responses to combat against climate change, but also assist the micro habitat conservation efforts, enable contributors to offset their own carbon footprint, while at the same time benefiting, in the long run, the economy of local communities.
“Caring is a Bank Danamon value, and we place Corporate Social Responsibility very highly on our agenda,” said Mr. Subba Vaidyanathan, Card Business Head of Bank Danamon. “All donated monies will be used for tree planting and its related activities. In addition, as part of Seeds for Bali program, Bank Danamon will donate 2,000 trees on behalf of the bank and other good causes,” he adds.
“The Program entails more than just planting of trees, as it also involves a number of activities to ensure 80% survival of the plants by the end of fifth year, including working with the community, raising seedlings, preparing the ground, planting the seedlings, building water catchment systems, and providing site maintenance and ongoing plant care. We calculate that the average, all-inclusive cost for 5 years is only around USD3.3 or IDR30,000 per planted tree,” explained Mr. I Gd. Nyoman Bayu Wirayudha, Founder and Director of FNPF. Among the areas to be forested as part of Seeds for Bali program are blocks of land on Nusa Penida‘s scenic but barren Puncak Temu and Adegan Village.
The seedling choice is based on as many native species as possible that can survive in extreme conditions, give benefit to wildlife (especially birds), provide economic advantages to the local communities in the long run, and have some connection with local traditions. At this point, the chosen species are, among others, sandal wood, white teak and mahogany.
BTDC‘s Chief Executive Officer, Mr. Ir. I Made Mandra says, “Working to manage Nusa Dua Tourism Resort complex, BTDC is the first tourism area in the world who received the Green Globe 21 certification and Tri Hita Kirana. BTDC has always been a proponent and practitioner of sustainable environmental preservation, and therefore together with Bank Danamon and FNPF, we are delighted to be part of Seeds for Bali program. We have provided spaces within the Nusa Dua Tourism Resort complex for booths so that visitors could stop by, learn more about the Program and donate trees. We would like to invite everyone to take part of this planting tree program, hence there will also be an area within the complex for the symbolic planting of trees.”
In addition to the Nusa Dua locations mentioned above, American Express® Cardmembers can visit other Seeds for Bali selling points in Kuta (e.g. Bank Danamon office and in front of Hard Rock Cafe) and other locations, some of which will be open until end of December 2007 for donation. Cardmembers can buy a tree at Rp. 30,000 each at these locations. For more and latest information on the Program and other locations to buy trees, interested donators are encouraged to call: +62 (0361) 757 510-11.
“Over the years, American Express® Cardmembers have come to Bali in large numbers. A greener and more environmentally-friendly Bali would certainly help attract even more visitors to come. On behalf of Bank Danamon, BTDC and FNPF, we wish to thank Bali Hotels Association, Bali Discovery Tours, Hard Rock Cafe Bali, PT. Trijaya Dewata, Rascals, Jenggala Keramik, Monte Monfore, Milo, Conrad Bali Resort & Spa, Esprite Nomade, American Express Cardmembers and Merchants, for supporting Seeds for Bali program,” says Mr. Yensen Aliamin, Head of American Express Merchant Services.
The Minister of Culture and Tourism of Republic of Indonesia, Mr. Ir. Jero Wacik SE remarks, “The ongoing United Nations Framework Conference on Climate Change (UNFCC) is an event that captures world‘s attention on environmental issues and Bali, the world‘s best destination island. Seeds for Bali is not only very timely but also a valuable initiative to help conserve our treasured island. The Government is appreciative of such an effort and therefore endorses it.”
Untuk Keterangan Lebih Lanjut:

PT. Bank Danamon Indonesia Tbk.
Contact Person: Zsa Zsa Yusharyahya – Public Affairs Head
Menara Bank Danamon Lt. 3
Jl. Prof Dr Satrio Kav E4/6
Jakarta, Indonesia
Telephone : +62 (021) 5799 1001 ext 8301
Facsimile : +62 (021) 5799 1161

Bali Tourism Development Corporation
Contact Person: Drs. I.G.K. Purnaya, SH, Msi – Director of Operations
P.O. Box 3
Nusa Dua 80363
Bali Indonesia
Telephone : +62 (0361) 771 010
Facsimile : +62 (0361) 771 014
Email :
Website :

Friends of the National Parks Foundation
Contact Person: I Gd. Nyoman Bayu Wirayudha – Founder & Executive Director
Jalan Bisma No. 3
Ubud – Gianyar 80751
Bali, Indonesia
Telephone : +62 (0361) 977 978
Facsimile : + 62 (0361) 976 582
Email :
Website :
About Bank Danamon:
PT. Bank Danamon Indonesia, Tbk (Bank Danamon) is a leading private bank in Indonesia and effective September 1st , 2006, the sole issuer and acquirer of the American Express® Cards in Indonesia under an independent operator agreement. This agreement allows Bank Danamon to issue American Express Cards to individual and corporate clients. Bank Danamon is also solely responsible for providing services to local merchants who accept American Express Cards and for signing up new merchant partners in Indonesia.
About American Express
The American Express Company is a diversified worldwide travel, financial and network services Company. Founded in 1850, it is a leader in charge and credit cards, Travellers Cheques, travel, and business services.
Since 1996, American Express has been aggressively pursuing a strategy of opening its merchant network to third party issuers around the world. By leveraging its global infrastructure and the powerful appeal of the American Express brand, the Company aims to gain even broader reach for its network worldwide. American Express has established 115 card-issuing partnership arrangements in 120 countries.
About Bali Tourism Development Corporation
BTDC is a Government-appointed body to manage the ongoing development of the Nusa Dua Tourism Resort area, which is home to some 4,000 five-star hotel rooms in world renowned properties, an international convention center, and a busy supporting cast of restaurants, shopping venues, museum of arts, golf courses, lawn bawling et cetera. BTDC adopts an eco-friendly approach towards the social-cultural setting and natural physical surroundings of the Nusa Dua area. In recognition of its environmental preservation activities, BTDC has been honored with a number of prestigious awards, including the Green Leaf Award from PATA and the Kalpataru Award (Hero of the Earth) presented by the Government of the Republic of Indonesia acknowledging the successful management of the tourist resort. Beside being the first Tourism Resort area who received the Green Globe 21 certification, it has also been credited as the best state-owned company in the category of service and trade.
About Friends of the National Parks Foundation
FNPF is a Bali-based non-profit organization working to preserve Indonesia‘s wildlife and its habitat for her people and for the world. It takes a holistic, balanced and comprehensive approach which recognizes the intrinsic inter-relatedness of human beings, our fellow creatures and the environment. Completed many projects in cooperation with many groups and individuals, including researchers, local communities, government, customary and cultural groups, international volunteers and the global conservation community, the organization‘s works have been recognized internationally and nationally, which include: Whitley Award nominee for its Nusa Penida project (2004), Equator Prize nominee for its Kalimantan project (2006), and Indonesia‘s Kalpataru (Hero of the Earth) Award nominee for its founder‘s works in conservation (2006 and 2007).



Posted on Tuesday, December 11, 2007